packaged good.
remove the brand logo and nearly every travel ad looks identical. but G Adventures isn’t your average travel company, their tours are grouped together by “travel styles” that reflect a traveller’s interests. so we thought take things a bit abstract.
social media.
the best place to talk to travellers is when they’re scrolling through Instagram or searching for an item on FB Marketplace, so we threw our packaged goods there too.
brochures.
and on brochure covers among other (lame and identical) travel magazines.