from OOH —> AHH.

Air travel is stressful enough as it is and not being able to smoke makes it worse. Nicorette gets you through your cravings when you just can't take a smoke break.

Using airport codes and the flight path visual, we communicated the quick satisfaction a smoker would feel from using Nicorette chewing gum in situations where smoking isn’t permitted. With Nicorette, every area in the airport is a designated chewing area which means your cravings will always be satisfied.

Our ads were animated and located in major airports in Canada such as YYZ, MTL and YYC. They were also strategically placed in areas where a Relay is located to prompt our customers to purchase.

ACD Copywriter Tal Tom | Agency DonerNorth